Here’s a great example of an effective direct mail promo, done by Geneology site Geni.com. It’s pretty straightforward, with a custom printed t-shirt and promotional pen, but they were well done and the package looked great together. So great, in fact, the recipient took a bunch of photos and posted them online. Extra points for the clever “Who’s your daddy?” print on the back of the shirt and the great job printing a gradient in the logo!
Thanks for the mention of Geni. We are enjoying reading your other promo mentions and will be visiting your blog often.