Great Direct Mail Promo from

Here’s a great example of an effective direct mail promo, done by Geneology site It’s pretty straightforward, with a custom printed t-shirt and promotional pen, but they were well done and the package looked great together. So great, in fact, the recipient took a bunch of photos and posted them online. Extra points for the clever “Who’s your daddy?” print on the back of the shirt and the great job printing a gradient in the logo!

geni-promo mailer

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