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Guerrilla Marketing Voodoo


These self-promotional direct mail pieces were created by a guerrilla marketing agency to showcase their creativity, and I think it’s pretty clear that they do that. These voodoo marketing kits were sent to marketing managers to announce the opening of the guerrilla unit of Arnold Worldwide in Italy and ended up raising a lot of awareness as well as some calls from interested marketers at some big brands, including Coca Cola. (via I believe in advertising)

marketing-voodoo-kit psp


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