Mini Car Kit Makes for Fun Promotion

Here’s a great promotion and a great example of how much you can do when custom manufacturing overseas. What I really like about this particular promo is that it really conveys two important messages very well. The first, which is pretty obvious is the idea that the Mini is small. The second, which is probably more important and less obvious, is that the Mini is fun to drive. This kit is a cute – and compelling – way to convey that message. Previously, we’ve also featured the exact opposite juxtaposition of real car and toy car. (via Direct Daily)

mini-toy-car kit

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