Musical Soup

Necessity is the mother of invention, and soup is good food. While the music industry battles declining sales, Max Tundra has come up with a surprising way to promote downloads of his new album: soup. He’s made 250 cans of kosher chicken soup, which are available through his record label’s website. Soup orderers also get a free digital download of his new album. It is perhaps the perfect promotion for these troubled times. max-tundra soup

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