Nemo Maki

We have a few fishy promotional items, but this is pretty darn cool. It was a direct mail piece to promote a cable channel’s movie offerings, and it was a Cannes Lion Direct award winner this year. It also serves to show how important it is to know your audience. In this case, a great direct mail promo to cable operators would probably not be a very good happy meal toy. (via MIT’s Ad Lab)

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