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PC Load Letter?


Every now and again a promotion leaves me asking, “How has nobody thought of that before?!” This is a classic case. To encourage companies to switch to their non-jam photocopy paper, Double A had these custom tissue boxes designed to look like jammed copy machines. As you pull tissues out, you’re reminded of the soul-crushing frustration of battling a paper jam. Plus, we already know that people love free tissues (in Japan anyway). Bonus points on this one for turning an office essential into fun ad space.

promotional-tissue-box-paper jam

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