Promoting Health, Video Game Style

I don’t know if you’ve been in a video game arcade lately, but these days they have various physically interactive games that involve replicating dance steps on a touch sensitive floor or drumming on touch sensitive pads. Back when I was a kid, the only extravagant arcade game hardware was the driver’s seat for Pole Position. But I digress, this cool promo from Kraft is a branded game pad that works with a PC. Kraft also supplies two free games from their web site. A multipurpose promotion, it promotes physical activity, Kraft and the Kraft web site. It’s also a unique product that probably has a high perceived value to their target audience and is a lot hipper than a decoder ring. Not bad, eh? Hopefully the dowloadable games aren’t “the cheesiest.”

We don’t really have a comparable item on our site, but if it exists, or could exist, we would be happy to make it for you. (via joystiq)

kraft-game pad

Comments are closed.