Promotional Trend: Promo Products With Bling

Sparkly things get attention: cars, diamonds, old toasters. The same is true with promo products. Those with some bling are set to make brands shine this year.

At The ASI Show, sparkly promo items were easy to spot—and they were everywhere. We found blinged-out bags, tumblers, apparel and more. If you’re marketing to a female audience, promo products with bling are perfect for adding some panache to your brand.

Bling-y items have long been popular at retail, from sequined apparel to rhinestone-embellished accessories, and they’re a natural addition to a marketing campaign. Glitzy items get noticed, which is exactly what you want when promoting your brand.

Check out these ideas for ways to add pizzazz to your next promo:


custom bags

Sparkly rhinestones turn ordinary zippered bags into glitzy marketing pieces. Seriously, how great are these custom bags if you have small items to hand out to your audience? They’re functional, flashy and perfect for getting your logo in front of ladies.




custom coolies

There are two reasons these custom coolies are winners: They work with hot or cold beverages, and they feature gorgeous rhinestone embellishments. Your logo sparkles with every sip (great exposure for your brand), and recipients get an eye-catching, useful gift to keep their drinks at the right temperature.








promotional lanyardsThere’s nothing like some sparkle to stand out in the crowd, which is why we love these custom lanyards. They’re great for tradeshows, helping your brand outshine the competition, and they make dressed-up badge holders for the office, too.








custom tumblersGlittery drinkware is a hot trend at retail, and many people are even creating their own. (We may, ahem, have tried DIY-ing a tumbler with some adhesive spray and glitter. It definitely didn’t look like these.) When we spotted these sparkly custom tumblers at the show, we were in love. They’re perfectly on trend and such a pretty way to promote your logo.





Promo know-how tip:

If bling isn’t your thing, but you still want some sparkle, try opting for promo products with metallic or shiny chrome details. Our Promotions Specialists are happy to round up some ideas for you.

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