Google has done tons of cool promos in the past, but this one is pretty unique. Soapvertising comes in many forms, such as putting lots and lots of stuff on your soap label, but this Russian promotion for Gmail was targeted at students and used actual soap to promote their advanced spam protection. Part of the concept was that the spam filtering “cleans” the email, but also, the Russian words for soap and email also sound the same.

gmail soap

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