updated March 31, 2019
Buying products made in the USA is not only a smart move for the American economy; it’s also a smart move for your marketing plan. We all know that purchasing American-made products supports the creation and security of U.S. jobs. But did you know that your customers actually crave these items too?
People are increasingly seeking out made-in-the-USA items. It’s not just patriotism or the desire for safe products – it’s to support the U.S. economy.
According to a recent study, almost 80% of adults in America prefer to buy American-made products when faced with the choice. A 2017 survey by Reuters and Ipsos found that 70% of Americans polled thought it was “very important” or “somewhat important” to buy products made in the USA. Over 60% of consumers are even willing to pay more for domestically-produced products in an effort to keep jobs in America.
Things to Consider with American-Made Promotional Products
As with any promotional product purchase, it’s critical to consider your audience. Who are you marketing to? Is an American-made product a selling point for them? Will it make an impact?
The latest data from YouGov shows that older Americans are more inclined to prefer American-made products than younger Americans. The survey showed that 89% of those aged 65+ and 84% aged 50-64 prefer goods made in the USA. So if your target audience is over the age of 50, American-made promotional products are more likely to hit home.
Special events are another driving force to consider with promotional products that are made in the USA. For example, if you’re picking out giveaways for a 4th of July, Memorial Day or Labor Day event, American-made may be a better option to show your patriotism at the event.
However, it’s always important to be consistent with your brand to make sure these items fit with your business. If you don’t sell anything made in the USA or use domestically-sourced materials it doesn’t make much sense to call out an American-made promotional product. That’s not to say you can’t still benefit from the quality and popularity of these items – simply that there is no need to use to the fact that they are made in America as a selling point.
The Best American-Made Promotional Products
From housewares to toys, Americans are making the shift to American-made products. What does this mean for marketers? It means that made-in-the-USA promotional items resonate with your customers. They’ll be receptive to your message, and you’ll get positive PR for handing out promotional products made right here in the USA.
Your marketing options are as wide as the Texas sky. ePromos offers more than 1,500 American-made promotional products as low as 10 cents apiece. With a little promo know-how from our Brand Consultants, you can create an all-American promotion that’s all good for your business.
Here’s a look at some of the best American-made promotional products:
Union-Made Promotional Products
While American-made and union-made promotional products often get grouped together, they are not, in fact, one in the same. American-made items are produced specifically in the U.S. while union-made items may be produced overseas by union workers.
Factories that treat their workers fairly and provide safe working environments are another component to consider when shopping for promotional products. Americans often value union-made items for the peace of mind that the people who produced these items were protected by union-standard conditions.
Made-in-the-USA and union-made promotional products will almost always strike a chord with your customers. Not only do these items tend to be of superior quality and craftsmanship, but they also help boost the U.S. economy, which to most Americans is superior in and of itself.