The Medium Makes the Message Fun

Here’s a really cool promo that basically uses a stretchy rubber to make a business card that is really only readable when you stretch it out. Sure, using the intrinsic properties of the web or a magazine to make an advertisement stand out is cool, but using the intrinsic properties of an actual physical item is even cooler. Right? That’s one of the big advantages to advertising with promotional products, but it’s something that is often overlooked. rubber promo

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