Tide Uses T-Shirts and iPods to Promote a Great Cause

A recent promotion by Tide used hip, vintage-style promotional T-shirts and a totally customized iPod nano to drive their Loads of Hope program to benefit New Orleans. I think it’s a great idea to tie their logo merchandise into a benefit and creating items that appeal to a hip, young demographic can serve the dual purpose of helping Tide develop brand recognition in consumers at an age when they are developing brand preferences, and encouraging them to be active citizens. I’m sure the PR doesn’t hurt, either. It’s also nice to see someone still doing something to help rebuild New Orleans, even though that news cycle is over.

tide-tshirt-ipod promo

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