Down-home custom drinkware styles – think Mason jars and other Southern-style favorites – have surged ahead of the drinkware frontrunner from last year: red Solo cup-style tumblers.
Rather than custom drinkware with a party vibe, the trend now is all about casual, laid-back mugs and tumblers that people are comfortable sipping from anytime. (And they’re just so fitting for sweet tea and lemonade – the beverages that define summer.)
Why the shift toward down-home styles? ePromos’ Hope Binegar, Senior Supplier Relations Manager, says it’s because people crave simplicity and familiarity.
“Mason jars have an old-school charm to them, and people find that appealing,” she says. “There’s nothing stuffy or fancy about them. People feel comfortable using them wherever they are. Down-home drinkware works in so many settings – from the office to weddings to relaxing poolside.”
How To Use Down-Home Styles
Down-home drinkware has been popular on the wedding scene for years, with couples using them in all sorts of creative, rustic ways: water or wine glasses, vases or vessels for dessert (banana pudding for the brides and grooms who really want to give their wedding a down-home feel).
And, of course, you can’t go shopping without seeing a colorful assortment of Mason jars bedecking store shelves. While once used for canning, people now use them for gifting, crafts, home décor, and more.
Your brand can jump on the down-home promotional drinkware trend, too.
Mason jar-style mugs and tumblers are perfect for corporate events when you’re looking for an on-trend giveaway, and you can also use them as retail items or souvenirs.
Do you own a restaurant or bar? Serve up beverages in down-home styles to give a little country kick to your establishment. They’re a trendy way for customers to sip anything from sangria to iced tea.
You can add your logo to down-home drinkware for any kind of promotion or event: company picnics, tailgate parties, county fairs, festivals, concerts, and more.
Here’s a look at four promotional products to refresh your brand with the coolest trend in drinkware: down-home styles.