Unique Recycled Bag Promotion

Tom Szaky from TerraCycle reports on a unique promotion done by Newsweek, Target & Terracycle. Basically, the cover of a Newsweek issue was designed to convert into a postage-paid mailer and readers could fill it with plastic bags and send them to TerraCycle, who made them into reusable bags (plastic bag bags, to be precise). With more and more retailers and governments doing something about the volume of plastic bags we use, it’s nice to get a reusable shopping bag which is also a recycled tote bag.

terracycle-target bag

Comments are closed.