Yellow Tail Tattoo in the New Yorker

Here’s a promo that seems a little strange at first, but has some sense to it. Yellow Tail, which seems to be doing a pretty good job becoming the hot brand for inexpensive wine among young urban folk, put a promotional temporary tattoo in the New Yorker. Basically, it positions them as the hip, edgy brand in a product category that is seen as stuffy and snobby, and advertising in the New Yorker gets the attention of the kind of hip urban young adults who also drink wine and would enjoy wine accessories as gifts. new-yorker-yellow-tail tatt

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