Here’s what we mean: Microsoft installed a giant promotional slide in a U.K. shopping center to promote Windows 8. Fast? Check. Fun? Check.
Shoppers could choose: take the stairs, or go for a ride on an awesome wavy slide. Hold our Auntie Anne’s – we’d totally pick the slide.
At the top, staffers wearing custom t-shirts sent participants down the slide. During the gleeful ride, photos were snapped and shared on a giant LED screen, and then handed to sliders in promotional photo frames. If they tweeted a picture of themselves with the #fastandfun hashtag, they were entered to win some great prizes such as an HP tablet.
While you might not normally associate “fun” with an operating system, this promotion was no doubt fun and fast.
Plus, we loved seeing all the great logo products throughout. They made for consistent branding for Microsoft, and they helped create an unforgettable experience for shoppers.
Promo know-how tip:
Custom t-shirts are the ultimate guerilla marketing tool, but consider using other custom products to further drive home your message.