For all the beachgoers who hate to pack up when their phone batteries die out, Nivea has a solution: custom cell phone chargers.
The global skin- and body-care brand has unveiled a smart promotion for its line of sun products: solar chargers built right into its ad in the Brazilian magazine, Veja Rio.
The idea is that you can stay on the beach for longer – all day if you want. Nivea’s products keep you safe in the sun, and the promotional cell phone chargers let you use your phone freely. You can listen to music, make calls, check your social accounts and play games, and then reach for Nivea’s solar-powered promo to charge your phone back up.
The sunscreen ad includes an ultra-thin solar panel and phone plug. It’s made from a solar material that captures the sun’s rays and converts it into energy. Users plug their phone in via the port and voila: They can get a charge while relaxing in the sand.
Finally, there’s a print ad we like. People don’t just flip past it – it provides something tangible and immediately useful. The ads become keepsakes. People can easily pack them in a beach bag and use them again and again.
We love seeing brands create something relevant for customers, and with Brazil’s deep roots in beach culture, this promotion is perfect.
See for yourself:
Promo know-how tip:
Think about your target audience and a need they have or a problem they’re facing. Then use promotional products to fill the gap. Let our Brand Consultants chat with you about what you’d like to accomplish.