We love it when business cards bust a creative move, but we’re baffled by a recent promotion for a cheese shop in Brazil.
The Bon Vivant Cheese Emporium (cool name; un-cool marketing) boldly decided to go where no promo should: It turned its business cards into cheese graters.
The goal was to give customers a handy little gift to reinforce the Bon Vivant brand. If they ever have an urgent need for freshly grated cheese, they can whip out a block of parmesan, reach into their wallets and grate away.
We can’t ever imagine this scenario.
Encouraging customers to keep a kitchen promotional product in their wallets? Next to their grimy credit cards and cash? Yes, that’s totally logical.
This promo was a flop. Bon Vivant wanted a unique business card that doubled as a useful gift for customers. Instead, it gave people something they’ll never use. At least we hope not.
We give it credit for using a promo item that’s relevant to its business, but it’s better to keep the cheese graters where they belong: in the kitchen.
Promo know-how tip:
Think about your audience and where they’ll likely use your promotional giveaways. The more you can fine-tune your promo gifts, the more useful and appreciated they’ll be.