Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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40 Years of Fun: Happy Anniversary Rubik’s Cube


One of our most whimsical promotional items is celebrating four decades of brain-teasing excitement in the new year. That’s right – the iconic Rubik’s® cube puzzle, a beloved relic from our childhoods, has been entertaining (and often frustrating!) users for half a lifetime now.

World Record Rubik’s

The original 3”x3” cube has – wait for it – more than 43 quintillion possible solutions. If that isn’t impressive enough on its own, it turns out that each of those winning combinations can be achieved in just 20 moves or less. Out of practice? We’ve got your covered – see our tips below.

Long before fidget spinners and sensory boxes, Ernő Rubik, a Hungarian sculptor and architect, invented the mechanical math puzzle. His work was complete by 1974, but it would take another six years to gain wide release. Once it did, the Rubik’s Cube became an instant sensation.

It became so ubiquitous, in fact, that professional-level competitions for solving the Rubik’s Cube are held each year around the world. These events celebrate speed, accuracy, and even the ability to solve the puzzle in extreme conditions, such as while blindfolded.

At the 2018 Cube for Cambodia competition, Australian speedcuber Feliks Zemdegs broke the world record by solving the puzzle in a lightening quick 4.22 seconds. Thanks in part to his jaw-dropping speed, he’s also the only speedcuber to ever win the World Cube Association World Championship twice.

Secrets for Solving

You don’t have to solve the puzzle in less than 5 seconds flat, but you may want a few tips for the next time you pick one up and start messing around. Keep the following in mind:

• The center tiles are part of the puzzle’s core, and they can’t move relatively to each other. This means these squares are already “solved” – instead, your goal is to bring the corner and edge pieces to the corresponding color center tile.
• Lighter colors like yellow and white are easier to recognize, so if you’re going for speed, start with these.
• A beginner’s method to solving the puzzle divides the cube into layers and then applying a given algorithm that keeps the correctly placed pieces where they need to be as you go. For a step-by-step tutorial, take a look.

New Twists on a Cherished Classic

In addition to creating the original 3”x3” cube we most often associate with Rubik’s name, Ernő Rubik is also responsible for mechanical puzzles: Rubik’s Magic (Classic and Master Edition) and Rubik’s Snake. His inventions paved the way for other similarly-styled complex puzzles, the most difficult of which is thought to be the Pentamix – a 9-layered Megaminx dodecahedron-shaped twisty puzzle.

Promo Puzzles

We love a useful item as much as the next person, but not every promo gift has to be function-first.A Rubik’s Cube created with your custom logo is a playful way to send off clients or customers with something to remember you by.

 

 

 

Looking for something that evokes the spirit of this iconic puzzle while also adding value? Consider a Rubik’s wireless speaker, spinner, or mini-highlighter set for even more fun.

 

 

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Top Trends of 2019


A Year in Review: 2019’s Greatest Promo Hits

The promotional products industry often sees trends come and go pretty quickly, but every so often there are a few greatest hits that keep on playing. We’ve taken a look back at some of our most popular products and categories to give you the top trends of 2019. These babies are here to stay (at least for the foreseeable future).

Check out 2019’s Top 5 Trends:

1) Technology

In our world of ever-growing innovations, it’s no wonder the technology category is number one on our list. Technology has been a trend for several years running, and that’s not about to change anytime soon. In addition to the usual tech items like USBs and power banks, think wireless everything! Chargers, headphones, speakers – you name it – your customers want it wireless.

Also part of the technology scene, though slightly newer, is smart home tech. From outlet plugs and power strips to doorbells and security kits, this level of technology has become readily available to the public at an affordable rate. Smart home technology proves to be a sound investment for your marketing plan in the coming years.

2) Cause Marketing & Sustainability

Customers like to see a brand giving back. Now more than ever, give-back programs, cause marketing and sustainable practices can make or break a sale. In fact, many consumers actively seek and choose brands with clear sustainability credentials.

What does this mean for marketing? It means stepping up your game in green initiatives or giving back to the community. There are many ways to accomplish this goal, and we’ve seen a substantial uptick in brands doing so throughout the year. As far as products, reusable straws have been huge sellers as well as many other alternatives to single-use plastic.

3) Unique Prints & Materials

One of the trends we’ve noticed since the beginning of the year has stayed surprisingly consistent enough to make it onto our list of Top 2019 Trends: unique prints and materials.

We’ve seen a ton of camo, animal and marble prints as well as iridescent items and rainbow patterns. These eye-catching products have done well all year, and we believe they’ll continue to be strong.

4) Casual Workwear

This year we’ve seen performance wear take off in the workplace. More and more companies are in favor of a business casual dress code over formal. There has been such a shift in office space itself with more businesses adopting remote employees, coworking spaces, open-office concepts and even work-from-home options. With so many changes to how and where we work, it’s no wonder this flexibility has crossed into workwear.

Casual workwear is now more popular than ever. Items such as a simple polo shirt have become the new norm. After all, a happy employee is a productive employee…and a comfortable employee is a happy one!

5) Safety

We saw it early in 2019, and we’ve seen it throughout the year…Safety is a rising trend consumers crave. Items such as safety whistles and combination locks as well as emergency kits and flashlights have been popular promotional products this entire year.

In addition to traditional safety items, clear bags have continued to do well. Many stadiums require clear bags for sporting, concerts and other events, so they have become a popular retail product. This trend has migrated over to the promotional products industry as well as schools and universities. Clear backpacks and even fanny packs have been a big hit this year.

Check back for more industry trends and updates in January when we take our first look at the new products for 2020!

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

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A Wireless Charging Pad: The Perfect Promo for Forward Thinkers


Wireless charging is one of 2019’s biggest tech trends, offering go-anywhere ease and convenience that’s hard to beat. It’s becoming so ubiquitous, in fact, the global wireless charging market is predicted to top $20 billion by 2023.

Tell us more.

The option to wirelessly charge a device may seem like a minor luxury, but the tech provides an efficient, streamlined solution to a familiar problem that touches everyone who carries a phone, tablet, or smartwatch – where (and when, and how) we’ll charge it.

One major factor contributing to this product’s explosive growth has been the standardization of wireless charging technology via Qi (as well as the adoption of Qi by major tech giants like Apple® and Samsung®). Qi-enabled pads, mats, stands, and other items continue to gain presence in the market. As the number of devices that support universal wireless charging increase, it’s clear this trend has staying power.

Are you thinking about wireless charging as a promotional gift or giveaway? Our Soft-Touch Wireless Charging Pad makes a perfect promo for busy, tech-savvy professionals. Its buttery matte finish and ultra-sleek design add aesthetic appeal and sophistication for any environment – from an office desk to a conference table to a travel work bag. At two to three hours to reach full charge, the pad quickly and conveniently charges any Qi-enabled device (including iPhone® 8 and above, Samsung Galaxy® S6, S7 & S8 + more). Available in black or white, it fits in just about anywhere.

Why Choose a Wireless Charger?

Wireless charging devices make particularly great promotional gifts because of their variability in size and design. For instance, a small charging dock can be easily tucked into a day bag or suitcase, while a sleek charging pad or mat makes for an elegant permanent fixture on a work desk or in a home office. You can also go for an ultra-modern take with a light-up version or opt for a more refined and luxe faux leather option. And wireless charging capability bundled with other technology creates the ultimate must-have item, such as this 2-in-1 Bluetooth® speaker with wireless charging pad.
The promotional value of these devices is worth paying attention to as well. According to ASI’s 2019 Global Advertising Study, power banks (including wireless charging stations), are a popular go-to. Thirty-three percent of consumers own at least one promotional power bank, and they’re fortunately an item that works well in duplicate – you really can’t have too many. One for the office, one or more for home, one for travel – the more accessible they are, the more charging convenience they provide.

ASI research also shows promotional power banks are kept for an average of 12 months, though 40% of consumers continue to use theirs for two years or more. During this lifetime, they’re used an average of once per week. At this rate, they typically offer around 900 impressions, which means a $20 item costs just two cents per impression.

Perhaps most significantly, gifting a wireless charging device indicates you’re aware of current product trends and are thinking meaningfully about what your employees, clients, conference attendees, or other consumers will derive maximum use from. For an upgraded gift, consider pairing our wireless charging pad with a set of wireless earbuds or a promotional car changing station.

Get all the details about our Soft-Touch Wireless Promotional Charging Pad:

• Made of durable Plastic
• Qi-enabled and compatible
• Charges Qi enabled devices
• Output: 10W
• Auto phone/device recognition
• LED indicator
• Charging time 2-3 hours depending on phone type
• USB cord included
• Available in black or white

The future is here, and it’s wireless charging. Give the perfect promo gift this year for savvy clients and employees who are thinking forward when it comes to modern tech trends.

Get in touch to learn more about ePromos branded Soft Touch Wireless Charging Pads and to start your order now.


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10 Customizable and Budget-Friendly Holiday Gifts


Between clients, vendors, partners and colleagues, you’ve got a TON of people to gift this season – and crossing everyone off that list can be expensive, to say the least.

Now the good news: you don’t have to go above and beyond your budget just to make your gifts memorable. Some of this season’s hottest must-haves are also the most cost-effective – win, win, win!

Gifts under $10

1. Bamboo Cutting & Serving Board

The savvy host on your gift list will love this one-of-a-kind cutting board. Made from natural bamboo wood, this cutting board is both a better-for-you option (versus plastic) and an on-trend accessory your recipients can use to not just chop but, also, serve. #Instagram-level entertaining, anyone?

 

2. Stainless-Steel Speckled Camping Mug

This nostalgic speckled mug is the perfect gift for the outdoorsy folks on your list. When summer seems far away, this mug’s enamel-finished design and stainless-steel interior invite a camping vibe right into your kitchen. Fill it up with coffee or hot chocolate then gather around the indoor campfire and, instantly, you’ll get your camp on – even if the temperatures don’t agree.

 

3. Full-Color Hot Chocolate To-Go Paper Cup Kit
If you’re looking for the perfect stocking stuffer, this cute hot-chocolate kit will do the trick. It’s packed with hot chocolate mix, and even marshmallows to top it off – because, really, what’s cocoa without the marshmallows? Cheers to that!

 

 

Gifts under $20

1. Field & Co.® Multifunctional Mini Promotional Backpack
For anyone who’s always on the go, this mini backpack is a must. Made from easy-to-clean cotton canvas with a front compartment for easy access to snacks, electronics and more, this backpack is as functional as it is sophisticated and stylish – and it’s the perfect branded corporate gift for holiday 2019.

 

2. Cookie Tote Gift Set
Customize this cotton tote and we’ll do the rest – AKA, pack with a seemingly-endless supply of delicious cookies. From hazelnut to chocolate and more (much…) there’s no doubt every recipient will find their fave in this must-have holiday gift. And – bonus – there will be plenty of cookies to leave for Santa…maybe.

 

 

3. Omega Wireless Power Bank w/Ring Holder
There’s no such thing as having too many phone chargers. Keep someone on your list charged-up with this power bank that can be used at home or on the go. One side of the power bank has suction cups on it, so users can attach it to the back of their phone and charge anytime, anywhere.

 

 

4. Embroidered Two-Tone Scarf
There’s no room for winter chill when you gift this trendy two-tone scarf. Finished with your logo or branding, this gift is the perfect way to (literally) tuck in your clients, vendors and partners this holiday season.

 

Gifts over $20

1. Twisted Fringe Plaid Wool Blanket
Made from 50% Australian wool and 50% acrylic, this blanket is super luxurious and super cozy at the same time. Whether they keep it for chilly days in the office (AKA summer days when the AC is blasting) or for kicking back on a weekend in, your recipients will stay super snuggly – and think of you every time they cozy up.

 

2. Coffee Press & Glass Set
So long, Starbucks®. Surprise a coffee connoisseur on your list with a little extra buzz this season – without the endless lines. This stylish coffee press and glass set comes complete with two coffee glasses and a customizable gift box.

 

 

 

3. Essential Oil-Infused Gift Set
Give clients and partners the gift of ahhhh this holiday season with this oil-infused gift set. Inside they’ll find an essential oil-infused soap, candle and bath salts, perfect for a little holiday unwind session. This pack also includes an essential oil rollerball and a pumice stone for the ultimate at-home spa experience.

 

Don’t wait – now is the perfect time to get your holiday gift orders in motion. Maybe you’ll even enjoy these 5 holiday gifts that are totally unnecessary and totally awesome.  Get in touch to learn more and to request samples now.

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How to Rock Your Health & Wellness Program in the New Year


If your organization does not already have a corporate health and wellness program, your top New Year’s resolution should be to implement one! And if you do have one in place, look at ways to optimize it for 2020. How? Let’s get started…

What is a Corporate Health & Wellness Program?

The goal of any wellness program is to foster a structural culture of overall health. This applies to businesses as well as schools, healthcare facilities and other organizations. Cultivating healthy habits starts with education. Education is a big part of any corporate wellness program as well as providing your employees, students or volunteers with the tools they need to be successful in accomplishing their health and fitness goals.

Why Do I Need a Corporate Wellness Program?

Not only can a corporate wellness program help to alleviate healthcare costs by improving employee health, but it can also have a very positive effect on your business. Efficiency, engagement and even morale tend to increase along with overall health. Healthy employees are happier employees, and happy employees are more productive.

How Can I Build a Corporate Health & Wellness Program Fit for the 20s?

Implementing a health and wellness program sounds like a no-brainer, right? But where to begin…

We’re entering a new decade. Every day we gain more knowledge in the medical community through advancements in research and technology. A corporate wellness program (whether you have one in place or not) needs to be alive; it needs to change and adapt to the times. Here is how you can get started for this new year:

1) Education
Holistic health always starts with education. We don’t know what we don’t know. It’s your job as the head of your organization’s wellness program to create awareness for health issues beyond simple fitness. Educate your employees on wellness of the whole person: body, mind, spirit.

2) Motivation
Once they’re aware of potential health risks, the next step in your corporate wellness program is to motivate them to diminish or even eliminate those risks. Offer incentives to help them along their path to overall health.

3) Skills & Tools
Teach health-promoting skills and offer tools to help them stay on track. The idea is to create a setting conducive to comprehensive health both in the office and beyond. Online tools and materials can aid in this goal as well as an overall health-conscious workplace environment.

4) Support
Now that they have the information, the incentives and the tools, it’s time to support your team. Create a healthy culture and encourage social support. This means integrating wellness into the company structure and making it part of everyday life at the office. You may want to offer health screenings and ongoing education as another way to support the program and your employees’ efforts. Encouraging a work/life balance will also help show support for their holistic health.

5) Improvement
Part of any good corporate plan is seeking avenues for improvement. Your health and wellness plan should be no different. For every piece of the puzzle, good data collection is crucial. Set goals, document progress and evaluate the overall effectiveness. You may even choose a functioning wellness committee to assess the impacts of your plan and outline opportunities for optimization.

What Are Some Essential Products for My Corporate Wellness Plan?

There are tons of branded items that you can use to help drive your wellness plan home. Employees will appreciate the gifts and find them useful in their endeavors to lead a healthier lifestyle. Here are some of our top picks for corporate wellness gifts:

Fitness Trackers
Smart watches, fitbits® and other fitness trackers are essential to helping your employees remain accountable for their physical activity. These items can also help you with your data collection for the duration of a particular fitness challenge or event.

 

Reusable Water Bottles
A big part of whole-body health involves drinking plenty of fluids. Reusable water bottles help your employees stay on top of their fluid intake by making it easy to stay hydrated even on the go. Choose from a variety of functional bottles – everything from standard water bottles to infusers and hydration backpacks. And an added bonus: they’re good for the environment.

 

 

 Exercise Equipment
Giving your employees free stuff to help them accomplish their fitness goals will motivate them to exercise. Fun items such as this calorie-counting jump rope or these wireless earbuds will make the workout more enjoyable too. For those in need of a lower-impact workout, try a simple yoga mat.

 

Food Storage Items
Anything that makes it easier for employees to bring a healthy lunch to work will have a huge payoff. Buying lunches not only comes with added cost, but often added sodium, preservatives and less-than-healthy choices. Hand out convenient food storage containers, lunch boxes and salad kits to make bringing lunch to the office an easy choice.

 

 

Stress RelieversOur "Success" Stress Reliever
Because health isn’t just about eating right and exercising, stress relievers are a great choice to help your employees reach their holistic health goals. Processing emotions and enhancing a spiritual well-being contributes to physical health factors such as lower blood pressure as well. Be sure your wellness plan incorporates all forms of health – the physical as well as the mental – for a truly holistic approach. You might find these 10 new ways to workplace wellness useful!

Get in touch or visit epromos.com for more ideas on how to rock your health and wellness plan in the new year!

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These 5 Gifts are Unnecessary Yet Totally Memorable.


Sometimes it’s not about the dollar value.

Sometimes they want something unique or simply ordinary, yet totally memorable.

For corporate planners, business owners and other gift givers, this is a critical time of year. Breaking through the clutter of holiday gifts can be a challenge.

And, to us, that’s key, especially in this hyper-competitive landscape. Now more than ever, it’s time to ditch the gift cards and consider some unusual start-of-the-year gifts – starting with our roundup below. These  corporate gifts are sure to leave a lasting impression on anyone and everyone on your gift list, including staff, clients, vendors or, even, your top customers. Cheers to that.

Drone with Logo1. Remote-Controlled Mini Flying Drone

For the tech-savvy, kid-at-heart audience, consider a drone. They’re fun and less ubiquitous than your average corporate gift, with a high perceived value and optimal branding space.

Choose from different color patterns and drone designs, for a sleek set or a few different options to distribute. Each drone “pack” comes with rechargeable batteries, a USB charging cord and a remote control that doubles as a carrying case. Bonus: this drone is super easy to fly. So, whether your recipients take it for a spin or pass the controls to a junior pilot, your holiday gift will no doubt soar.

2. Our Full Color Hand Warmer Pack

Cold hands can curb your fun, especially when you’re out and about taking in all things winter. That is why these 10-hour hand warmer tops our list of unusual holiday gifts. So random yet so practical.

This is an ideal gift for virtually anyone – the outdoorsy client who can’t seem to warm up, the on-the-go exec who undoubtedly vacations in Vail – anyone, really.   Chances are you’ll want to hang on to at least one for yourself, especially as the temperatures drop – trust us, we did.

Full Color Promotional Diffuser3. Essential Oil Diffuser

The planning, the shopping, the cooking, the hosting – there’s so much that goes into the holiday season. This year give your clients, vendors, employees and customers something that will keep them calm and collected as they start a fresh new year.

Enter – oil diffuser. This easy-to-use diffuser adds a relaxing aroma and oh-so-calm ambiance to any space. It changes colors when in use, has three different timed settings up to 120 minutes – a great option for anyone on your list, especially ones that focus on wellness.

And, of course, an oil diffuser isn’t just holiday or new year centric. Similar to our other luxury corporate gifts, this one is perfect for year-round use, anytime your recipient needs a little ahhh in their life.

Floating branded speaker4. A Floating Wireless Speaker

One of the most newest most unique high-end corporate gifts to make the list, our floating wireless speaker will get your clients talking. Useful for all ages, your clients will be packing this gift to join them in the pool on all future vacations and holidays.

Pairing from up to 30 feet away, this high definition Bluetooth® speaker is ideal for boating or time at the pool or the beach, giving your brand maximum exposure all summer long. Package it in a custom gift box for an even bigger “wow”.

Custom Solar Power Charger5. Foldable Solar Charger

Ideal for the beach, a camping trip or in case of emergencies, you can be sure this solar charger will be kept in the glove compartment of any recipients car. With 5 watt solar panels and a USB port, it’s practical, yet different. That means kudos to you,  repeat brand exposure for your business.

Finding a memorable gift for clients, customers and employees can be overwhelming, especially when you’ve got lots of diverse people on your list. Opt for something that seriously stands out, and you’ll no doubt wow your crowd, no matter what tops their holiday wish list. Reach out and we can work together to find the perfect fit!

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest!