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13 Funniest April Fool’s Pranks From Big Brands


In years past, big brands have pulled some pretty clever April Fool’s shenanigans. We have to hand it to them – their off-the-wall products and bogus offerings turned out to get them some great free publicity. (We’re still laughing about these ones a year after the fact!)

Here are 13 of our favorite April Fool’s high jinx from 2013:

1. Google launches Google Nose.

The world is just a sniff away – at least with Google Nose. Touted as “Google’s flagship olfactory knowledge feature enabling users to search for smells,” this one was almost believable. Almost.

 

2. Virgin unveils glass-bottomed planes.

Leave it to Virgin to create the world’s first glass-bottomed plane. It’s terrifying and fascinating at the same time, but it’s not real (yet).

 

3. Gmail goes all blue.

Blue is better – at least when it comes to Gmail. Here’s a technology that’s six years in the making, according to the pranksters at Gmail. The future is exciting!

 

4. Barclaycard lets dogs pay with PayWag.

When your pup is craving a new bone or some fresh kibble, let him pay. That’s the idea behind the PayWag, a contactless payment device for dogs.

 

5. Scope tempts the taste buds with bacon mouthwash.

Bacon enthusiasts everywhere were hoping this was a legit product, but sadly, the bacon-flavored dental hygiene product turned out to be a hoax.

 

6. Google Maps offers “Treasure Mode.”

Google did it again with this hoax that invites people to find a pirate’s long-lost treasure by tapping into “Treasure Mode” on Google Maps. Time to strike it rich! Or not.

 

7. Snickers unveils Snickettes.

When fun-size or bite-size Snickers are just too cumbersome, open a package of Snickettes, which are basically pop-able peanuts. It’s a cute name and it’s chocolate, so we’d try it if it were real.

 

8. Sony introduces Animalia.

Got any tech-savvy pets? They’ll love Sony’s faux line of tech products for dogs, cats and hamsters. There was even a hashtag (#techforpets) for this April 1 hoax.

 

9. Samsung makes SMART Eco Trees.

If it’s from a tech brand and it features the word SMART, you can bet we’re paying attention. Only thing is, Samsung’s big new thing was just trees. That are powered by sunlight and produce oxygen. It was a good try, but they weren’t fooling anybody.

 

10. Honda introduces HondaHAIR.

Talk about the ultimate in convenience – Honda jokingly offered up the HondaHAIR, an accessory that allows for in-vehicle haircuts. Because who wouldn’t want one of those?

 

11. Twitter goes vowel-free.

Last year, the social media site unveiled Twtrr, a free consonant-only service. For regular Twitter, people were told they had to pay for their vowels. Wht??

 

12. BMW gets into the baby products market.

Remember the hype of the royal baby last summer? BMW jumped all over it with the launch of its BMW P.R.A.M. (That stands for Postnatal Royal Auto Mobile.) Marketed to those who are “too posh to push,” it’s a stroller with the works: air conditioning, two- or four-wheel drive, and a soft-top convertible. It actually sounds pretty cool.

 

13. The White House releases a video message.

Okay, it’s not a brand, but we had to include The White House in our roundup of April Fool’s Day pranks. It joined in on the fun by having internet celeb, Robbie Novak (aka Kid President), hop on the official White House YouTube channel for a special message.

 

We can’t wait to see what kind of pranks brands have up their sleeve today. Tell us: Which is your favorite April Fool’s Day hoax?


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