$18 Billion of Free Stuff

How big is the promotional products industry? According to the Advertising Specialty Institute, promotional product sales increased 5.1% in 2005 to a record-breaking $17.8 billion. For some perspective, that’s larger than cable TV advertising ($15.9 billion), twice as large as Internet display advertising ($8.3 billion) and five times larger than outdoor advertising ($3.5 billion). Or, in other words, that’s a lot of tchotchkes.

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