Ad Spending Down, What About Promos?

TNS Media Intelligence released their report of advertising spending for the first half of 2007 and things aren’t looking good for many media. This is the first time since 2001 that overall ad spending has declined for two consecutive quarters (it’s down 0.3% for the first half of 2007). Internet and outdoor advertising were the only two media to show gains, while promotional products are not measured by the study. My prediction? That promotional products will be up for the year. As an advertising medium, they have more in common with Internet and outdoor. After all, they are like tiny billboards that can be highly targeted. The big losers are the traditional mass media, and promos are anything but that. We’ll see next spring when numbers are released for the promotional industry.

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