As Canadian as hockey and beer, eh?

Labatt Blue is celebrating the return of professional hockey by offering a branded hockey bag that features cooler compartments so you can keep your Labatt Blue nice and cold while you’re out on the rink. According to their Director of Marketing, “Since Labatt Blue was first brewed in the 1950s in Canada, the brand has
always been about hockey … the sport clearly is part of its essence.” So true.

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