Attention Direct Mail Marketers: USPS Proposes Rate Increases

Last week, the United States Postal Service proposed sweeping rate increases that would help the cash-strapped organization regain its financial footing. The agency faces a $7 billion deficit this year and hopes the proposed increases will raise as much as $2.3 billion through Q3 of 2011.

If the Postal Regulatory Commission approves the new pricing, businesses relying on direct mail marketing will face slimmer profit margins and less room for error. If you target your audience via USPS mail, it’s time to start thinking about ways to improve the efficiency of your campaigns in order to counteract rising costs.

In the past, studies have shown that promotional products consistently improve direct mail open and response rates – sometimes by as much as 50%! By including a simple direct mail giveaway in your package you can ensure that recipients give your marketing message their undivided attention.

You don’t have to spend a fortune on promotional products that boost the performance of your direct mail campaigns. Even inexpensive promo classics like custom pens, keychains, or koozies can double or even triple response rates. Try testing a few different items and tracking the results to see what delivers the best return on your investment!

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