Bing Pong Paddle

After years of being a marginal player in the online search market, Microsoft has rebranded their search engine (again) as Bing. What does that mean? Well, they’re still the #3 player in search (until they provide search to Yahoo!, if that passes antitrust scrutiny). On the other hand, they are doing a major advertising blitz to promote what they call their “decision engine.” As part of this blitz, or perhaps just an internal promotion, they seem to have made ping-pong paddles. I had no idea why they would do this until I realized that they were Bing-pong paddles. I still don’t really know why they did this. bing-pong paddle

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