Source-e conducted a study this April and came up with some interesting stats about promotional products buyers and recipients:
Nine out 10 respondents (92 per cent) believe that branded promotional merchandise increases a company’s brand awareness. Over three-quarters (76 per cent) said that they could name a brand or company/organisation featured on promotional merchandise on their desk without looking. Over half (52 per cent) purchased from the companies that were branded on a piece of promotional merchandise on their desk. Some 82 per cent said they would keep an item they were given rather than give it away.