British Promotional Survey Stats

Source-e conducted a study this April and came up with some interesting stats about promotional products buyers and recipients:

  • Nine out 10 respondents (92 per cent) believe that branded promotional merchandise increases a company’s brand awareness.
  • Over three-quarters (76 per cent) said that they could name a brand or company/organisation featured on promotional merchandise on their desk without looking.
  • Over half (52 per cent) purchased from the companies that were branded on a piece of promotional merchandise on their desk.
  • Some 82 per cent said they would keep an item they were given rather than give it away.

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