Cornell Makeover: Ivy Image and Cool Hoodies

In effort to draw attention to the fact that they are an Ivy League School, Cornell has gone old school and “did away with new logos and used marketing and public relations strategies to stress the school’s Ivy League identity.” In addition to using older logos, they also revamped their logo apparel line. According to image committee co-chairman Daniel Cohen, “We didn’t have cool hats, we didn’t have cool hoodies.” (via NYT) cornell apparel

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