In South Yorkshire, England, a struggling church with the help of a PR Agency used promotional products to increase their congregation from 5 to over 50:
“We came up with the idea of Church Lite and slogans like ’50 per cent Less Stuffy’, ‘More Conversation Than Conversion’ and ‘More Doing Good Than Do-Gooders’. And we gave away light bulbs and a water spray we called a Calming Spritz, with messages about how the church could do the same job.”
Now a documentary about the turnaround is set to premiere on TV, better buy more pews.