I (heart) NY Logo Mutates

Back in February of 2007, we wrote about how New York City was looking to revamp their iconic logo. In May of that year, Saatchi & Saatchi won the job, and now they’ve come out with the results. Basically, they decided (wisely) not to mess with a good thing, but did come up with a bunch of variations that showcase some of the many things that this great city has to offer. Even more versions here!

i-heart-ny logos

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