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Incentive Products Market….Very Big


The Incentive Research Foundation and arch-nemesis organization the Incentive Federation have collaborated on a joint survey of the incentive market. According to their study, companies spent $32.7 billion on merchandise incentives and $13.4 billion on incentive travel. I hope they put their logo on some of that stuff! 34% of companies claim to use incentives, 30% claimed their budgets grew in the last 2 years and 59% say their incentive budget will increase over the next 2 years. In other incentives news, the two organizations are not actually nemeses, I just made that part up.

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