Low-Tech Promos March On

After posting about an article that said high-tech promos were going to push traditional promos out of the market, I found a recent article in thePortland Business Journal that backed me up on the idea that traditional promos aren’t going the way of the dinosaurs any time soon:

“Pity the promotional products industry. Someone obviously forgot to tell them that personalized pencils and calendars just aren’t going to cut it any more in an era of laptop computers and Internet advertising. ”

“As businesses continue to struggle with how best to advertise online, the promotional products industry marches blithely on. Sales have tripled to $17.4 billion over the past 12 years.”

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