This is the first installment of Mightier Than the Pen, which will be an ongoing series of entries that feature alternatives to promotional pens. I want to start by saying that there’s nothing wrong with promotional pens. They’re popular because they work, and in many cases they’re a great choice. However, there are lots of inexpensive promotional products (click that link to see about 1,000 items that are under a dollar), and there many cases there may be other products that are more suited to achieve your marketing and branding goals.
For this example, we picked the Flowering Grow Kit, which is on sale right now for as little as $1.44 and might be a perfect choice for a gardening or floral shop. It’s relevant to the business, unique, and features a much larger imprint area to feature the logo and message. Here it is next to a promotional pen, or your side-by-side comparison pleasure: