Obama Uses Promos to Rack Up Record Donor List

A recent New York Times article highlights Senator Barack Obama’s unique fundraising strategy which has resulted in a record number of registered campaign donors. While all the major candidates sell promotional products, Obama registers each purchaser as a campaign contributor, even those purchasing inexpensive items like promotional buttons or promotional bumper stickers, whether at one of his events or on his web site. According to the Times, his campaign advisors claim, “he has built a unique roster of small donors who may give again or volunteer as the race continues, and which enables them to portray his campaign as powered by a vast army of regular people across the country.” In the first six months of the year, he claimed contributions from 258,000 donors, a new record.

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