Package-zines? Labeliterature?

I’m about the ten millionth blogger to post about the iLove magazine-on-water bottle advertising, which is an interesting idea and takes promotional bottled water to a new level. I am going to point out, though, that my friend Dave runs his grandfather’s company, Dr. Bronner’s Magic Soap and Dr. B’s on-product literature is not only the original, but also, the best. on-product magazine

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