Promo Predictions 2009: Ad Dollars Realign

Over the past few years ad dollars have been moving online…and into promotional products and other non-traditional media. So far, companies have been able to gradually boost their spending online and on promotions without abandoning traditional media entirely, but 2009 will be different. With so many companies strapped for cash budgets will be slashed and there will be some big losers, probably TV, radio and print, while more cost effective, flexible and targeted outlets, like search marketing and guerrilla marketing will receive a bigger share of the (smaller) pie than ever.

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