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Promo Predictions 2009: Best of Both Worlds


My first prediction for the coming year is a combination of two obvious trends. First, low cost promos will be popular as companies and organizations try to make the most with limited budgets. Second, eco-friendly promos are going to be desirable…if people can afford them. Which brings me to my prediction: recycled products are going to do very well, particularly items like non-woven bags which are actually less expensive than nylon or cotton. Other winners will be recycled paper products and recycled plastic products, which are more eco-friendly than promos made from virgin materials, but can be priced competitively. Other eco-friendly options like organic cottons may be a tougher sell. However, if some of the recent demand for organic cotton dies down, that may also lower prices there a bit, too.


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