Promotional Products Sales Hit $18.6 Billion in 2006

According to the most recent data from the Advertising Specialty Institute, the promotional products industry hit $18.6 billion in sales in 2006, up 4.5% over 2005. This is the fourth consecutive year of gains, and promotional products beat overall advertising industry growth, which was 3.4% in 2006. That’s a lot of free stuff! Once again, promotional product spending was greater than ad spending on cable television, and almost twice as large as Internet display advertising (e.g., banner ads).

asi growth

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