TOP

Safety Promo Backfires for Dunkin’ Donuts


They tried to do a good thing with a glow stick on a lanyard promotion for Halloween, but it backfired when they failed to note that the glow sticks, which detached from the lanyards, were a potential choking hazard for children under 3. The moral of the story? Be sure to follow regulations to the letter to avoid trouble down the road. The bright side? As part of the recall, consumers were offered a free donut in exchange for returned glow sticks. A total of one million promos were recalled.


Comments are closed.