Plastic bag bans are sweeping the globe, and whether you’re all for them or you hate the inconvenience, one thing is certain: they present a major marketing opportunity.
As more and more shoppers are left with two choices at the checkout line – pay a fee for paper bags or purchase canvas ones – custom reusable bags make more sense than ever.
People have a need for them – now. There’s no longer the option of paper or plastic for shoppers in many cities.
In California alone, there are 90 cities and counties that have banned single-use bags. On New Year’s Day, Los Angeles joined the list, becoming the largest city in the United States to ban plastic bags. See the other U.S. cities with plastic bag bans here.
Nobody wants to plunk down upwards of $4 for a canvas sack to tote home their groceries. And they certainly don’t want to pay for paper bags they’ll just throw away anyway.
So what’s a shopper to do? Bring their own bags.
Smart marketers want shoppers to be using their promotional tote bags. They know it’s not just about marketing their brand – it’s about establishing goodwill.
By giving people something they need, they naturally feel more favorable toward you. You’re helping them out. In the case of the plastic bag bans, people need a solution for transporting their purchases. Problem solved: custom tote bags.
You can get reusable bags imprinted with your logo for as low as 62 cents a bag. Not bad, especially considering that the need for these bags has just skyrocketed. In L.A., the bag ban law applies not only to grocery stores, but big-box stores such as Target and Wal-Mart as well. By July 1, the ban will also include convenience stores.
Seize the marketing opportunity created by plastic bag bans. By giving out promotional tote bags, you’ll be getting your company name out there and putting something truly useful into the hands of your audience.
Not sure where to get started? Click through ePromos’ Slideshare on custom totes.