Gifting promotional products is a must, regardless of the size of your business. There are a ton of benefits to using promotional giveaways in your marketing strategy. It’s a great way to spread your brand.
Here are some quick facts on the importance of promotional products:
• 8 out of 10 people have 1-10 promotional products and 63% give away their promotional products when not needed
• 6 out of 10 people keep promotional products for up to two years
• 85% of people do business with a brand after receiving a promotional item from them
That said, loads of companies give away promotional products for all the reasons above and more. So, how do you make sure your promotional product doesn’t get lost in the sea of promotional goodies at a convention or other event full of vendors with this same strategy? You must get creative. A creative giveaway will stop consumers in their tracks, or, better yet, have them hunt you down at said convention when words gets out about your swag.
Mastercard is a great example of a brand getting creative with their giveaways. A few years ago at the Sony Open, they handed out sweet swag bags to Elite Mastercard holders. The bags were full of useful items that attendees could use instantly, like binoculars to better watch the tennis matches, and handheld fans to stay cool in the Miami heat.
Speaking of Sony, they opened a sweepstakes for Sony Rewards members last year that drew over 12,000 people to enter (remember, swag can be contest-based!). What was unique about this swag was that the winner won one million Sony Reward points. The points evened out to about $10,000, which could be used to purchase Sony gear. A contest is a fun way to get a crowd excited but when there’s only one winner, most folks forget about it as soon as it’s over.
Below we offer some creative ideas for your next promotional giveaway:
Idea #1: Speakers and Radios
A custom speaker or radio is some seriously sweet swag. It’s an unexpected gift, and one that consumers will, if nothing else, hang onto it simply out of curiosity (unlike a pen). It’s an especially great gift for any vacation or outdoorsy oriented business, as a speaker or radio is the perfect addition to a beach day or camping trip. Does your business do podcasts? Giving out portable speakers is a unique way to encourage them to tune into your next one.
Idea #2: Web Cam Covers
As workplaces become more flexible, laptops are the computer of choice and Skye-style webinars the new face-to-face meeting. The downside—the fear of loss of privacy, especially as camera hacking reports continue to pop up. Sticky notes, Band-Aids, tape…they’ve all been used to cover the camera on a computer. And while they work, they’re not an ideal solution. Enter web cam covers, a simple plastic cover that easily slides on and off the camera feature of a laptop. A simple tool that serves a huge purpose and gives peace of mind—watch them practically fly off your table.
Idea #3: Custom Food Containers
Mugs and water bottles are popular promotional giveaways, and for good reason. They’re practical and useful everyday items that people need. But for all their good, they don’t exactly scream creativity. To make a splash with your next food-related giveaway, consider these unique custom food containers. They’re perfect for on-the-go meals, and even include a fork and removable sauce container that is nested into the lid.
Idea #4: Custom Socks
Apparel is a great giveaway. T-shirts and hats are often popular choices, but socks? They’ve been having a moment for a few years now, for both men and women. Add a quirky touch to your next giveaway by gifting consumers with custom socks. They can be as funky as you want, as ePromos has the ability to fully customize them. Of course, you’ll want to include your company logo or design, but also consider adding a unique twist by including the citys cape or famous landmark where your event is being held—something that makes the socks equal parts souvenir and brand promotion.
Idea #5: Mini Custom Scented Sachet
From organic food to yoga and essential oils, health and wellness is booming. This makes a wellness-related promotional product a great giveaway, especially for a health-minded crowd. These mini custom scented sachets, which come in a range of scents like vanilla and lavender, are a lovely—and creative— way to bring relaxation to a conference, festival, or other busy event.
We hope these ideas have gotten your creative juices flowing for your next creative promotional giveaway. Don’t hold back either, as the more innovative, the greater chances consumers will not only be interested in your giveaway, but remember your brand, and in turn, become a loyal customer.