This year’s Golden Globes swag bags were, as usual, filled to the brim with a mishmash of luxury gifts. Celebs took home a variety of goodies including facial treatments, fragrances, make-up and waterproof speakers all packed in a covetable bag – a Dooney & Burke bag for ladies and a Travelpro garment bag for the guys.
Swag bags always generate a lot of buzz at red-carpet events, but even if you’re not hosting A-listers, you should still know the basics of putting together an epic swag bag. They’re a great way to show people you appreciated their attendance at your event – whether it’s a grand opening, conference or, well, awards ceremony.
Here are three takeaways from the swag bags at the 2014 Golden Globes:
1. Pay attention to your presentation.
The first step to an epic swag bag is the bag itself. It’s just as exciting as the contents inside, and it’s also a first impression of the gift. Select a bag that’s the appropriate size for what you’re giving away – you don’t want items spilling out of the bag, and you also don’t want it to be so large that gifts are rattling around inside.
The bag sets the tone for the entire gift experience – make it representative of the event, and make it relevant to attendees. If you’re creating swag bags for a teacher’s conference, for example, consider using insulated lunch bags to house your gifts. If swag bags are for a grand opening, reusable tote bags will get your brand continued exposure.
2. Give people items they actually want.
The Golden Globes (and really all awards events) nail it with the swag bags – they’re always filled with swoon-worthy gear and products. Your swag bag doesn’t have to be worth hundreds or thousands of dollars for it to be cool – it just has to contain gifts that people are actually happy to receive.
Determining the items to include in your gift bags depends largely on the audience attending and what you want to market. Do you have a ground-breaking new product? Consider including a sample in each bag. The contents of your swag bag should be swanky enough for it to be labeled a swag bag. Otherwise, it’s just a hodgepodge of freebies that may or may not end up in the trash.
3. Always consider the quality and functionality of the gifts.
It’s better to include one or two useful gifts with a high-perceived value than a handful of inexpensive giveaways. This isn’t a booth at a tradeshow where the goal is to hand out as many promo items as you can to get your name out there. This is an opportunity for you to engage with event attendees in a lasting, memorable way. Make your swag bags unforgettable by including a few choice gifts that will really wow attendees.
Swag bags can either impress or fall flat. To make sure yours are on the right track, always do a gut check: Would you be excited to receive the swag bag? Take a cue from the Golden Globes to get on the path to sensational swag bags – no matter what your budget and who’s attending your event.