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A Tale of Two Holiday Gifts…


yahoo chocolates A Detroit-area copywriter posted images of two holiday gifts received by his agency on his blog, a box of chocolates and a gift wrapping set. Both were nice, but as he says about the gift wrap “I got this box of gift wrap and supplies from one of our vendors (Unlike the Yahoo chocolates, when you don’t slap your name on it, people forget who it’s from… oh well)” The branding didn’t make the chocolates any less tasty, but it did make the difference between being from Yahoo! and being from “a vendor.”

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