Employee Motivation Gone Terribly Wrong

Motivating employees and helping them overcome their fears is an admirable goal. Making them walk on a bed of hot coals to achieve this goal – not so much. This week’s Promo No-No lesson comes from Tecnocasa, one of Italy’s biggest real estate agencies. The company’s well-intentioned “Motivation Day” ended in tears when nine salespeople were sent to the hospital after burning their feet during a “face your fears” firewalking event!

What happened to employee motivation gifts of the room-temperature variety? There are plenty of imprinted team-building promos that can boost morale and spice up company events without requiring an overnight stay in the burn ward. I think the Tecnocasa Agency should set the bar a little lower for their next employee event, and stick to the promotional products that work!

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