We’ve seen restaurants effectively use promotional bags to help patrons transport food, and we’ve seen tanning salons use bags as an appealing gift with purchase. Now, some big-name retailers are also turning to promotional bags—both to rope in new customers and to ramp up sales.
Neiman Marcus recently distributed faux croc tote bags during its 10-day “The Art of Beauty” event. The high-end department store didn’t leave the bags empty—it filled them with great samples from popular lines such as Jo Malone, Lancôme and Fekkai. Shoppers received a bag after a $100 purchase.
This gift-with-purchase promotion was nicely done by Neiman Marcus. It was a way to motivate shoppers to buy an item they’d been considering or to splurge on something extra in order to get the bag. The free samples were the icing on the cake.
Victoria’s Secret is another retailer that’s putting promotional bags to use. For its upcoming “Angel for a Day” shopping event, it’s giving out custom cosmetic bags to customers who spend $65. Inside the bag is—you guessed it—free stuff. Customers can snag beauty products ranging from body mist to body lotion.
The women’s wear, beauty and lingerie retailer is making this promotion a total store event and pampering customers with professional bra fittings and free makeovers by beauty experts. What a smart way to draw shoppers in and get them excited about the store’s various offerings.
Neiman Marcus and Victoria’s Secret made entire events around bags, proving that promotional bags are fit for fanfare. Customers come to look forward to the free giveaway, and perhaps wait to buy items until they can land some free stuff in the process.
Promo know-how tip: Keep your target market in mind when you give away custom bags. Neiman Marcus and Victoria’s Secret catered specifically to their audience by giving away luxe totes and shimmery makeup bags, respectively.