I spotted this offer while on vacation this year at Topsail Beach in North Carolina. This free beach bag deal showcases one of the more effective but lesser-known uses of promotional products: the gift-with-purchase.
The logic behind a gift-with-purchase isn’t rocket science: people like free stuff, and they like it enough to let it sway their purchasing decision! It’s a no-brainer for the consumer. If all else is equal, they’ll go with the company that’s offering them something for nothing.
It’s a no-brainer for your business well. A gift-with-purchase not only sweetens the deal and encourages sales in the short term, but it also leads to a better relationship with your customers in the long term. Value-added gifts are used regularly to increase customer retention and loyalty, and do a great job of securing future business from happy customers.
The really nice part about using promotional products as a gift-with-purchase is that your company gets free advertising. In the case of this promotional bag, the store now has an army of beach tourists doing their marketing and advertising for them – in a relevant and targeted location! You can see from this example how the gift-with-purchase is stellar at killing two birds with one stone.
Does your company use a gift-with-purchase program? Share the details in the comments or e-mail us at firstname.lastname@example.org.