*updated December 2018
At $23.3 billion, the promotional products industry is at an all-time high, according to the 2017 PPAI Sales Volume Study. This is a 9.3% increase from the previous year’s sales.
Marketers are seeing now, more than ever, that promotional items are one of the most powerful and effective forms of marketing. They put your brand directly into the hands of your target audience, and they can be used for all sorts of purposes: awareness, recognition, motivation, recruitment. You name it.
We’ve compiled 10 intriguing facts that you may not know about the promotional products industry. Take a look, and get to know more about the power behind promos.