A Shot at Continuity

Here’s a nice example of a company that uses continuity from year-to-year to increase the value of a promotion. Software maker Dantz hosts a party every year at the Macworld Expo and every year they give out a custom shot glass at the event, complete with a clever tagline that ties their brand to Apple’s. By doing their event and promotion, they’ve become not just another exhibitor, but an important part of the biggest Apple-related event of the year.

macworld-shot glasses

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