Advertisers Muscle in on Barbershops

In this clever twist on the barbershop apron, haircut recipients get to envision a leaner, meaner version of themselves while they get a trim. It’s a great reminder of the value of using the inherent properties of the item to make an impression or drive people towards a call to action. In this case, the advertiser was Gold’s Gym, but there are plenty of other examples, from Ford truck matchboxes to Papa John’s delivery guy in your peephole. (via Direct Daily) barber apron

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