Quick: Grab some logo pens at your desk and jot a note with one. Now look at the pen’s imprint. Is it upside down, or is the imprint perfectly positioned for you, the note jotter?
Ideally, the imprint should face you—not the guy across from you. He has his own logo pens to look at.
We noticed an imprint blunder on this pen (it’s totally upside down for our righty CEO, Jason Robbins), and it brings up an interesting point when promoting your business with custom pens: Target your marketing to the majority.
More than 90% of the world is right-handed, so it doesn’t make much marketing sense to position your imprint for the left-handed few (sorry, lefties).
Yes, you can still see the logo, but why make recipients twist their heads to read your message? When giving out logo pens, it’s best to make your imprint for those who are right-handed.
Promo know-how tip:
It’s also important to consider the size and color of the imprint on your logo pens. Our Promotions Specialists will help you find the right pens and will make sure the imprint is perfect.