Are Your Logo Pens Imprinted Correctly?

imprinted pen

Quick: Grab some logo pens at your desk and jot a note with one. Now look at the pen’s imprint. Is it upside down, or is the imprint perfectly positioned for you, the note jotter?

Ideally, the imprint should face you—not the guy across from you. He has his own logo pens to look at.

We noticed an imprint blunder on this pen (it’s totally upside down for our righty CEO, Jason Robbins), and it brings up an interesting point when promoting your business with custom pens: Target your marketing to the majority.

More than 90% of the world is right-handed, so it doesn’t make much marketing sense to position your imprint for the left-handed few (sorry, lefties).

Yes, you can still see the logo, but why make recipients twist their heads to read your message? When giving out logo pens, it’s best to make your imprint for those who are right-handed.

Promo know-how tip:

It’s also important to consider the size and color of the imprint on your logo pens. Our Promotions Specialists will help you find the right pens and will make sure the imprint is perfect.

1 comment. Leave a Reply

  1. Gareth Parkin

    Oh this is such a common issue – with so many different imprint positions available, to a potential client and especially one with little experience in purchasing promotional pens, the positioning of the logo imprint might seem a straight forward issue. In reality it is not, and the good promo gift companies with highly experienced graphic artists are best placed to advise a potential client on the options available to them and which one will suit their branding and marketing requirements best. The quality outfits will always provide their clients with ‘options’ and back those up with reasoned explanations based on years of marketing and promo knowledge.