When creating custom imprinted merchandise, picking the right item is clearly important. Making sure your logo and message looks great, is just as important, although sometimes it doesn’t get the same consideration as product selection. After all, not everyone is a graphic designer or tagline. Luckily, we’ve got an in house art department to make sure your imprinting looks great. As this photo from The Onion illustrates, picking the wrong font can send the wrong message.